Introduction to Digital Marketing in China

Learn to market to the world’s growing middle class, through Chinese social media platforms on Weibo and Wechat.


Course Description

This is a course on digital marketing in China. This course will provide an overview of Marketing, Search Engine Optimization, Wechat and Weibo.

It will also cover fundamental techniques to reach out to Chinese consumers such as advertising on Friend’s moments, using Alipay and Wechat Wallet.

It will also cover the usage of Public Accounts and tips and tricks to reaching out to these consumers.


No prerequisites are required. No prior programming programming experience is assumed.

Course Objectives

At the end of this course, students should be able to use Wechat and Weibo to reach out to these consumers.